I am no fan of Channel 4, Most of its reporting is shocking. But the Dispatches programme today was superb journalism. It exposed Boohoo.com (BOO) and to a far lesser extent ASOS (ASC) for the way they treat management. Boohoo was truly shamed. Its management were shown to be shifty and deceitful in their responses to a film footage which showed quite sickening exploitation of workers and indeed law breaking. If I was a customer I'd shut my account down at once. There are legal and financial implications (bad ones) but the biggest will be reputational damage. How will the snowflake generation who are Boohoo customers react? Looker at #BoycottBoohoo on twitter and have a guess. All this is discussed in a bonus podcast.
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