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Guest Post Lucian Miers - PureCircle is an accident waiting to happen

Tom Winnifrith
Saturday 8 June 2013

I have taken Quindell Portfolio (QPP) off my “accident waiting to happen” list as it is now in the slow motion car crash category after a set of prelims that contained some very strange items, followed by two obfuscatory “clarification” statements.

This leaves a vacancy and so I have added my old friend Purecircle (PURE) to the list at 355p with a market cap of £592 million. It came to the market in 2007 as the world’s largest supplier of a product called Rebaudioside A (REB A) which is derived from Stevia leaves which are a natural, no calorie sweetener. Basically for every 30 kg of leaves grown, 3kg of crude extract would be produced in the company’s extraction plant in China and then moved to its refinery in Malaysia where it would be processed into 1kg of Reb A, a natural high intensity sweetener (NHIS) which was set to be a mass produced commodity as an alternative or complement to sugar.

That was the plan in the AIM admission document but like most battle plans, the plans you get in such documents rarely survive first contact with the enemy.

 

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About Tom Winnifrith
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Tom Winnifrith is the editor of TomWinnifrith.com. When he is not harvesting olives in Greece, he is (planning to) raise goats in Wales.
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