Marketing

3433 days ago

Creston Interims - on track

Marketing communications group Creston plc (CRE) has announced its results for the six months to 30th September 2014 and that “current trading is in line with its expectations for the full year”. 

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4046 days ago

Reporting back on New Media marketing - Facebook and twitter

I am in trouble. I am seven columns in arrears with 24n.biz the online magazine for SMEs. And so for the next 24 hours I shall be writing little else than articles with tips for small businesses. Enough is enough, it is SME time and so here is my first offering.

At the start of the year I outlined plans to market my excellent quirky Italian restaurant via old and new media and promised a report back after three months: it was a new foray for www.therealmanpizzacompany.com and I was uncertain of the outcome. Has it been worth it? On balance yes but to say that it has been a company transformer would be over-egging the pudding.

The amount invested in cash terms has been trivial. We have an in-house web design capacity and so that took up some time. The hard cash outlay was about £50 for targeted Facebook adverts kitting one strictly defined market segment: students in central/East London.

New media gurus will measure tangible new media metrics.

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