I have been thinking long and hard about this all summer but there is no alternative as the great Lady Thatcher used to say. Evil Google provides no content but sucks all of the ad revenue from online media. Our advertising revenue has collapsed so ShareProphets must either accept the custom of utter dirtbags like Darren Winters, continue to be subsidised by the UK Investor Show or fold. Or it must charge for access. I believe that asking you to pay £6 a month for 300 articles and for utterly unique content is something you will agree to and so on Thursday it is pay to play. I explain why evil Google is forcing our hand and what will happen and what the choices are in, perhaps the most important bearcast in our history.
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