Personal and undiluted views
Creative Diversity Network

777 days ago

The BBC chucks £100m of your cash at BLM driven diversity content today but does the data justify it?

We all have to respond to BlackLivesMatter and it is so much easier when you get to do so by spending £100 million of other folks’ cash as the BBC has announced today. The funding will come from the corporation’s existing commissioning budget over three years. It will also be supported by a new mandatory 20% diverse-talent target in all new network commissions from April 2021. It sounds great but I doubt anyone in the media world will look underneath the bonnet at data already out there.

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