3080 days ago
I see via Linkedin that a foxy Greek bird who used to work for me has a new job and so I go to check out her new employer a firm called Starcom MediaVest which as far as I can see is something big in advertising. I could not fathom exactly what it does from its website http://www.smvgroup.com but its mission statement “our purpose” is an absolute stormer. I reproduce it below. Try not to laugh too much at this classic piece of pretentious nonsense.
SMG is the Human Experience Company. People and experiences are our purpose and the heart of our business.
We live to grow our clients’ businesses by transforming behavior through uplifting, meaningful Human Experiences.