Personal and undiluted views
Media Starvest

3080 days ago

The most pretentious corporate mission statement in history – Starcom MediaVest

I see via Linkedin that a foxy Greek bird who used to work for me has a new job and so I go to check out her new employer a firm called Starcom MediaVest which as far as I can see is something big in advertising. I could not fathom exactly what it does from its website but its mission statement “our purpose” is an absolute stormer. I reproduce it below. Try not to laugh too much at this classic piece of pretentious nonsense.

Our Purpose

SMG is the Human Experience Company. People and experiences are our purpose and the heart of our business.

Our Dream

We live to grow our clients’ businesses by transforming behavior through uplifting, meaningful Human Experiences.

Our Beliefs