50 days ago
Some will dismiss a KPMG Report on smoking in 38 European countries out yesterday as it was commissioned by tobacco company Phillip Morris. Others will look at the data and come to a rather obvious conclusion. Rachel Reeves will ignore the data and cheered on by a prudish political class come to a different and wrong conclusion. The good news is that, despite the heroic efforts of Pete “fagash” Brailey overall consumption in 2025 fell by c4% to c500 billion sticks across 38 European markets surveyed
