There is no doubt that Greece is enjoying a better tourist season this year than last. Folks are used to the new normal that is bankrupt Greece teetering on Euro exit with the odd riot thrown in. As a bonus, there are more Russians here than last year. But it is still pretty dire and as I digest a 48 Euro bill from last night I say that Greece still does not get it.
The appeal of Greece of old was that it was cheap and cheerful. 48 Euro ( call it £40) bought a bottle of piss poor house rose, a nasty bruschetta followed by basic moussaka for me, a very weak tomato salad followed by a lamb spaghetti dish for the little woman and some dire service. Her starter arrived first. Five minutes later the other three dishes arrived.
A comparator offering at the Real Man Pizza Company on Saturday night would have been ½ litre of (much better) house rose and two pasta dishes a mixed salad and very good bruschetta which would have set you back £34 on the 2 course special offer (£40 without). Better food, better service in Central London at £34/40 or £40 for what we paid in Corfu. The Greek’s, I am afraid, still do not get it. Expensive and cheerful does not float my boat.
If Greece is to solve its problems it is not just the public sector that must reform (finally sacking those public sector workers) but the tourist industry needs to compete. That either means leaving the Euro or cutting prices by 25%. Either way it means a fall in the standard of living for those involved but, perhaps, having a few more customers might offset that.
Today we are off to Albania. I would have left earlier had I been in charge and would by staying longer. The same meal there will cost £25 and the food wiull be better.