fine wine idex

16 days ago

Cult Wines: This must end in tears with a quarter of a billion quid down the drain

I first flagged up this accident waiting to happen almost a year ago. This wine investment company is still luring in new investors with a 3.9* on Trustpilot and the sort of rave reviews that make one blush. It claims to have raised more than a quarter of a billon quid. Its glossy promotions still promise that the market is turning.  Yes, the fine wine index is up 0.4% YTD after years of decline but with Cult’s cost base that means folks will still not be making money.

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