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Cult Wines: This must end in tears with a quarter of a billion quid down the drain

Tom Winnifrith
Thursday 26 February 2026

I first flagged up this accident waiting to happen almost a year ago. This wine investment company is still luring in new investors with a 3.9* on Trustpilot and the sort of rave reviews that make one blush. It claims to have raised more than a quarter of a billon quid. Its glossy promotions still promise that the market is turning.  Yes, the fine wine index is up 0.4% YTD after years of decline but with Cult’s cost base that means folks will still not be making money.

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About Tom Winnifrith
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Tom Winnifrith is the editor of TomWinnifrith.com. When he is not harvesting olives in Greece, he is (planning to) raise goats in Wales.
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