As it happens I am in the process of buying a number of new mattresses for the house I have rebuilt in Greece. And it seems a remarkably simple process buying what is a commodity product. When my friend Nigel Wray says his mattress company Simba is revolutionising the market I cough and change the subject. But he is not the only one who thinks that mattresses need “disrupting”. Natch, Neil Woodford, the UK's most conceited fund manager, also thinks that, like washing machines, mattresses are ripe for a revolution. He owns just under 30% of Eve Sleep (EVE) shares of which are now in free fall.
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