The massively loss making Guardian Newspaper has now opened a (massively loss making) coffee shop in trendy Spitalfields cum Shoreditch. You can view webcontent there - The Guardian only natch. And sip away on fair trade coffee with your fellow members of the deluded lefty middle class. The mousemats have the Guardian logo as does the wallpaper.
At last I know that when I die where I will go. Dante's Inferno has nothing on this. I shall clearly spend eternity having to drink fair trade coffee with deluded folk tutting in sympathy as they read Polly Toynbee's latest outpourings. There would be nothing else to read forever...just the Guardian.
In this trendy neighbourhood the streets were buzzing. Everywhere was packed. Everywhere but....the Guardian coffee shop where I counted seven customers of whom one was less than one years old and so merely a victim of parental abuse. Natch I did not go inside to hand over any of my wicked capitalist dosh but stood outside to pay due respect.