If at first you don't succeed, change the goalposts – the resetting of Directors options: ref David Lenigas

I commented in a recent Bearcast that Director's options should be set at a price so as to reward success not failure, and to align Directors' interests with shareholders.  Recently we have seen Debenhams reset Directors' option exercise prices downwards so that they can still be achieved despite failure and a crashing share price.  But this trick goes way back, and no-one is better at this 'move-the-goalposts' approach to performance management than Jabba The Hutt, David Lenigas. 

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