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Mothercare: No Raison d’etre – sell

Tom Winnifrith
Tuesday 15 January 2013

The Christmas trading reports from the retailers do not make for pretty reading. There are some who simply cite consumer confidence (or lack of it) in austerity Britain. But I would suggest that there are far wider structural changes afoot, ones that make me wonder if some companies really have a raison d’etre at all going forward. If it did not exist already would anyone bother to establish Mothercare (MTC)? Somehow I rather doubt it. Certainly when it publishes its Christmas trading statement on Thursday it will be grim.

Of course not all retailers are doing badly. Before turning to Mothercare’s woes it is perhaps worth looking at Tesco (TSCO) in that its relative success is one of the reasons for the failure of others

on TradingResearchPoint | Comments
About Tom Winnifrith
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Tom Winnifrith is the editor of TomWinnifrith.com. When he is not harvesting olives in Greece, he is (planning to) raise goats in Wales.
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