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Even My Neighbours do not know my business exists – take nothing for granted.

Tom Winnifrith
Monday 18 February 2013

The latest article on Small business tips from me in SME online website is live:

It was a rather humbling experience. Our restaurant has an enormous flag above it. It is painted a bright red. Even Stevie Wonder could not help but notice it. Or so we thought. And so we strolled into the local printers shop 300 yards away from Clerkenwell’s Real Man Pizza Company. restaurant and asked if they could drop off the posters back at our place later. Where are you? Really? I had never noticed you?

Jeepers the restaurant has been there for 45 years. Under its current name and design it has been there for two years. And there is a potential customer – an admitted lover of Italian food – working three hundred yards away who does not know that we exist. We joked about it but it is a very serious point.

It is all very well for you to plan to grow your business by tapping into new markets or reaching out to potential new customers but those should be steps three and four. Step one is ensuring that your existing customers are happy and trying to tap them for a bit more business. In the restaurant game that means persuading the odd extra one to have a coffee after the meal or perhaps to have a pudding – surely our new spaghetti all chocolate must tempt you? But it is the same in every business: you easiest sell is to an existing customer.

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About Tom Winnifrith
Tom Winnifrith is the editor of When he is not harvesting olives in Greece, he is (planning to) raise goats in Wales.
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